Video Testimonial
What are you going to do to turn a visitor into a customer? With its personal touch, a video testimonial could do just that.
Driving traffic to your website has never been an easy feat. If you’re in the business market, turning traffic into potential customers can be a long and frustrating journey.
A video testimonial is a customer giving their opinion of your service on video. It is more personal than a generic customer review tagged onto the bottom of your website with questionable authenticity.
To make your video you can consult a professional or by doing a simple Google search or, if you prefer, you can do it yourself. If you are choosing the latter, make sure you have the right equipment. Quality is everything when it comes to advertising so invest in a decent video camera or perhaps hire one.
Once you are set up, find out who is willing to participate. To make a good testimonial, the message needs to be sincere, clear and concise. 
Now that you have the equipment and your customers, you can begin the testimony itself. Keep it short – a good testimony should be short and sweet, no more than a couple of minutes long. Do a few takes, that way you can find the perfect one later.
Whilst a video testimonial isn’t the be all and end all of successful internet marketing, a clear and sincere message from a happy customer is a good place to start.
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