If you are in business on line and you are not on twitter you should put micro blogging twitter on your list of thngs to do in the high priority category. Its really easy, just 140 characters per post so you don’t have to spend hours thinking about what to say, although if you repeat the same thing again and again you won’t make any close friends.

Twitter is growing, the release of the API key meant companies jumped in a developed applications to get in on the micro blogging twitter bandwagon. Twitter can be accessed easily on home computers,  mobile phones, ipods, laptops and a whole host of mobile devices which is expanding evbery day. Twitter has its own search function and has become a huge platform for sharing and researching live information.

Many large businesses and celebrities have hundreds of thousands of followers on Twitter and use it to their advantage by micro blogging on twitter. They even run competitions and test the level of interest in new products with their micro blogging twitter strategy. Examples include IBM, Starbucks, Brittany Spears Oprah and many more besides.

Twitter is already a place where companies build brands, carry out market research, contact new prospective customers, attract e-commerce customers and market communities for their users. Even traditional retail businesses are being transformed by Twitter keeping their local customers informed.

Twitter users can make contact with other local users by adding approapriate keywords to their profiles and of course in their posts. Meetings are even arranged by twitter users turning virtual aquaintences into real friends.

Care must of course be taken in setting up a business campaign on Twitter direct communication with customers can be a good thing if they like what you are saying. However the community is a close one and saying the wrong thing is just as likely to turn them all against you, its very easy to unfollow someone. There are also numerous twitter tools available to manage your account and recommend to your colleagues to unfollwo someone you feel is "spamming" for example by only posting commercial links all the time.

Paul Palmer

Twitter addict

, social marketer, dancer and all round fun guy

When the student is ready the teacher will appear, have you ever thought about something so much every day that one day it just happened? A strong focus will lead you subconciously to your goal, but you have to create a subconcious drive, by reminding yourself about your goal every single day.

Anyone who has used an affirmation process will know the strength of using a positive belief system, how does it work> The mind is a wonderful thing, when the student is ready the teacher will appear, not literally, the teacher won’t land in front of you in a flash of smoke, but opportunities will be noticed, not pointed out not something that wasn’t there before but something real you could have seen before.

A good example is increasing your income, everyone wants to have the money they need to pay for their house, put food on the table and care for their family. However is that a focussed goal which one can easily aim for? It certainly is not and nor woudl it put the student, you in a position, sub-conciously, ready to find a teadcher to help you reach your goal. Only when a student is ready the teacher will appear and not until the student really believes he or she is ready.

Many of us dream of a lifestyle only achieved by the rich and famous, but how do they get there in the first place, drive and determination, good luck or just choosing the right lottery numbers. I’m sure you will agree that the rich and famous all have to work hard to get there, it’s not something which happens overnight.

You can achieve your goals, but only if you know what they are in the first place, after all if you are unaware of the direction you are going in how on earth will you manage to get there? Attempting to succeed without a goal is like getting into your car to drive to the shops and hoping you get there without actually touching the steering wheel. How many times will you crash and burn before you arrive?

Success is a journey, one which has a beginning and a goal, a destination, but not necessarily the final destination but rather steps en route

Paul Palmer

What makes a blog stick in your mind, I did really mean the cutest blog on block but maybe the analogy isn’t really that clear. By cute I really mean attractive, making people want to come back to see more of what you are writing about. Obviously a blog is somewhere that you post short, interesting regular updates rather than long articles which you should put in an article directory. Finally the block well I do feel this is probably the most obvious, by block I mean niche.

The cutest blog on block on your block is therefore the one which ranks highest, gets the most natural traffic and what is most important the highest number of repeat visitors as well in your niche. Have you ever considered the traffic and why its all new from various sources, or maybe you have the opposite issue you only get repeat business. It’s the nature of the blog.

Creating a successful blog is not simply about putting the most content up online, its about getting the traffic there, (the people) as well and providing a quality service which makes people want to come back. If you have a hundred subscribers interested in your product which is maybe consumable or needs buying regularly you can be better off than 500 one off purchases.

You have to think about your tribe, about the kind of people who might be interested in your blog and want to read it, after all if no one is intersted in reading what you have written you might as well not have bothered in the first place.

Paul Palmer

Think about your blog is it the cutest blog on block, the top resource in your niche?

Why is it getting traffic to a site can be so difficult at times? How do people find a site online, what do you do if you want to find something new, a product you have never looked for before?

Google it maybe, or do you use another of the top search engines such as Yahoo, MSN or AOL, these are some of the routes to getting traffic to your web site too. However with the advent of Web 2.0 there are now many alternative paths real people like you and me can use to find your site.

There are numerous banner and traffic exchanges such as www.hitjb.com which for a little time and effort will help you in getting traffic to your site. They use categories to ensure that the traffic provided will be relevant to ensure that it is good quality traffic.

What is good quality traffic? If you are getting hundreds of hits but no result then you are probably getting traffic to your site which is of a poor quality. It is much better to get targeted high quality traffic to your site, but how?

It is actually much easier now than ever to get high quality targeted pre-qualified traffic to a web site. Social networking sites such as Twitter and Facebook have made it easier than ever to build a tribe and bring focused, individuals who are your potential customers.

You will find a lot of advice here on my blog, and I will be publishing more so subscribe if you’d like to know how web 2.0 will help in getting traffic to your site.

Paul Palmer

Bringing you traffic in the social marketing environment

Social Marketing 2009

This year has seen massive growth in online marketing activities through the social networking scene, social marketing 2009 could easily be used as a slogan for a help or training site since there is so much going on this year. If you are promoting a large company or your own individual business whether as a sole trader or proprieter of something bigger you should be using social marketing.

If you think social marketing 2009 is the end of the line though you would be mistaken, this is merely the beginning of something phenomenal. Everyone should watch as the free boom of social media sites influences the way society acts on a global scale over the coming years.

Maybe you think you are too late to get into social marketing 2009, this is not the case, new users can soon reach high placements knocking anyone without the vision down in their rankings. Now is the time to get out there and show everyone what you are about, whether you just want a wider social network, to expand your existing business or move into a new venture, free marketing in the social scene should be included in your plans.

According to Forrester Research expenditure in social marketing 2009 to 2014 will rise by 34% this far exceeds predictions for mobile marketing or email. These facts shouldn’t surprise anyone who understands social marketing though, since every penny spent on social marketing today will still be giving a return for years to come.

In social marketing 2009 has seen many people demonstrate how the links built today can still be serving you tomorrow. The downside is however anyone who does not enter the social marketing scene islikely to be left with a long way to catch up.

Paul Palmer

Social marketing is helping sustain the long term future of my business, it could do yours as well. Contact me on facebook if you would like me to help promote your business as well.  Leave a comment I’d love to read your feedback.

It’s true there are already many people out there in social marketing it’s a competitive niche, but many don’t realise you can’t just go out there and blindly market to anyone. It’s easy enough to find the social networking sites, to join and even use the free online tools to build your connections, however if it’s that easy why does anyone work any more?

The reality is you can spend a significant amount of money in social marketing and of course the corresponding time and effort, without ever getting anywhere. What you need is a structured approach to find relevant leads in your niche, who will be interested in what you have to offer.

Notice the word relevant, it’s very important in social marketing that you don’t just go and blindly build a network of people who are completely irrelevant to your niche; the product or company you wish to market. The 4th pillar program shows you how to get traffic and leads without spending a fortune on outdated email lists, it’s worth giving it a go.

World of social marketing?

It was life Jim but not as we know it, Captain. I hope you follow Star Trek and childrens films or you will be totally lost by now.

If you talk to people and occasionally someone makes you an offer they got cheap recently and that’s why they can sell it on to you at a “steal”, then you are dabbling in the world of social marketing. That is life in the real living world where social marketing is about selling to your friends, Avon for example, you make friends, have parties and sell the products from Avon.

Times change, the dinosaurs nolonger roam the earth and man can do much more than grunt these days, we are living in a world of social marketing where people we trust make us offers we just can’t refuse. Everyone hates spam so it’s no use trying to sell by bulk email campaigns using a list gather by who knows who using whatever means, it’s just not good business sense.

life of Social marketing?

It’s much better to build yourself a portfolio of friends through any or many of the social networking sites now online. Enter the world of social marketing and you will find you can sell to people you have never even met simply because you have used your social networking skills to gain their trust. Ok so you may not use the internet for chatting or sending messages, this is where I can help you gain the essential skills you need.

Sign up to the lighthouse marketing system link on the right and you can get a free course on how to enter the world of social marketing. If you don’t fancy that, try the free twitter guide its an immediate download, no pressure.

Paul Palmer

Social Marketer, strategist, always looking for new ways to fit more fun into my life, try it social networking is a great way to get to know people.

SEO based social marketing

it’s easy when you know what you are doing and so flexible you can do it any time night or day. There are numerous sites you can use and a range of courses both free and paid which you can enrol on such as the lighthouse marketing system or stompernet.

Not only are these fun sites useful to keep in touch with family and friends all over the world, when you activley build up a likeminded network of online friends, you can use your contacts for home based social marketing.

Twitter

For example twitter is a micro blogging paltform which can be used for activity based social marketing. Here you can connect with literally thousands of people every day, the idea is quite simply what are you doing now in 140 characters.

However for home based social marketing it really is an essential part of your portfolio. You can post links talk about what you are doing and ask questions. People on Twitter want to get to know you and the only way they can is through regular communication, the best part though in my opnion is its fun. Since I joined twiter I haven’t stopped twittering I like it so much, I even log on using my iPhone.

There are of course many other social sites which you can utilise for your home based social marketing escapades such as Myspace, Facebook and YouTube.

Subscibe to my blog and I will provide futher updates about many other social networking sites which you can use for your home based social marketing business.

Paul Palmer

My Wee Me

product. Fortunatley when a group of individuals work together with a common goal these two aspects work very well together.

Long gone are the times when the giant conglomerate can dominate with their huge investment in advertising now individuals can co-operate in social marketing groups to promote eachothers products through a range of online sites such as Twitter, Facebook and Myspace. There are of course very many more than just these 3 so you need a system which you can use to organise your social marketing plan and make sure you integrate all aspects to keep them co-ordinated and targetted.

To do tis I recommend the FREE  Spider Web Marketing System, if you like the idea of getting some free help with your social marketing go there now.

Free Social Marketing System

I am looking forward to the new launch of this excellent social marketing system which you can also use for free to promote your business. If you don’t think you have time to make money because you are too busy working there is a funded proposal but I would recommend giving it a go yourself for free even 5 minutes a day as its so much fun I am enjoying making money and making new friends online.

Paul Palmer

If you need help getting it set up just message me on facebook, myspace or twitter

King of Blog Platforms

which helps you promote your blog with a range of tools such as word press add ins and social marketing techniques. I have found the program really useful, it is part of the Lighthouse Marketing System led by Dave Sherwin.

When I first started I threw everything into it staying up late and social marketing all the time, adding blog posts and promoting them with Twitter and Facebook, unfortunatley I didn’t see any leads coming in and my posts were all over the place. The scope of my blog was so wide I could write about just about anything and it would still be relevant to my blog but not to the people I wanted to get to know.

This stopped me building relationships with individuals and social marketing is all about building relationships with people you make contact with in your social network. I found this was a problem and couldn’t work out what I was doing wrong. I was writing a new post virtually every day but the lack of leads when others were reportedly getting numerous leads demotivated me.

Join Today Get Paid Tomorrow

Part of the 4th Pillar program is however supported by personal coaching sessions every week, so I asked for a review of my site and social marketing techniques. I’m glad to say with the advice given I then had leads in the system within 24 hours. The problem was my topics were too divers and unrelated to the offer on my site. Targetting a specific area and focussing is certainly doing the trick for me.

I would recommend the Lighthouse Marketing Program and in particular the associated 4th Pillar Program to anyone.

Paul Palmer